Bluebonnet electric
Bluebonnet is an electric co-op in the Texas Hill Country, founded on a commitment to service. However, most people are indifferent about their electric supplier, concerned primarily with reliability and rates. Our aim was to build a site to help Bluebonnet build a deeper brand connection with its customers.
My Role
Discovery and research
Content strategy
Content audit
Ideation
UX writing
The Challenge
Because Bluebonnet is a community-owned power company, we needed to give its members transparency into the organization—and build a deeper connection with them.
The Approach
We thought up a concept and strategy for their website with dynamic content, shining a light into all areas of the business.
Home page
We pull data from members and the organization to reflect the transparency of the co-op.
Member Dashboard
In addition to the account management features that users expect, we also created a dashboard that allows people to view their energy usage in a variety of ways, such as environmental impact, energy usage comparison, and cost to date.
NET ENERGY MARKET
We created a page of resources that made it easy for members to save money and protect the environment