The Challenge

Brooks wanted to redesign their website to optimize the mobile shopping experience, while bringing to life the “run happy” spirit of the brand.

The Approach

For product category and detail pages, we designed easy-to-understand content, and for mobile users, we devised a strategy to shorten the customer journey. We also created a “Meet Brooks” section to highlight their belief in the transformative power of the run.

research AND DISCOVERY

With a tight deadline, we got right to work. We explored what was and wasn’t working on the existing site. We did some quick user interviews. We heard how runners found the jargon confusing and wanted an easier way to compare shoes. We scrutinized the analytics, performed a heuristic evaluation, and audited the content. We looked at competitors. And we realized we needed to concentrate on simplicity, cut back unnecessary features, and dial up the brand spirit.

Product detail and CATEGORY pageS

The product category and detail pages simplify the experience while making it easy to see the range of products. Runners can better understand the benefits of each shoe and product feature. And a shoe comparison tool allows users to choose another shoe (from Brooks or a competitor) for a side-by-side comparison.

(Product detail page on right)

Our purpose page

We also created a page showcasing the company’s principles and belief in the life-changing power of the run.