WHATABURGER APP & ONLINE ORDERING

Whataburger takes pride in doing things the old-fashioned way, but the launch of its online ordering platform brought the family-owned burger chain into the digital age, allowing customers to place orders from anywhere, anytime.

 

The Challenge

Whataburger needed to meet its customers’ growing expectations for easy, online ordering.

The Approach

A small, agile team created a platform that let customers customize meals, save favorites and pay for their orders. We also concepted a rewards program to incentivize customers to use the app.

My Role

Content Strategy
Discovery Research
Concept/Ideation
UX Writer (app copy, transactional messages and emails)


APP SCREENS

As soon as users login, a dashboard puts them one tap away from placing a new order, paying and ordering one of their favorites. New users are onboarded with quick tutorials on the app’s features.

 
 

TRANSACTIONAL EMAILS

Every transaction is opportunity to surprise and delight customers and build more love for the Whataburger brand.