WHATABURGER APP & ONLINE ORDERING
Whataburger takes pride in doing things the old-fashioned way, but the launch of its online ordering platform brought the family-owned burger chain into the digital age, allowing customers to place orders from anywhere, anytime.
The Challenge
Whataburger needed to meet its customers’ growing expectations for easy, online ordering.
The Approach
A small, agile team created a platform that let customers customize meals, save favorites, and pay for their orders. We also concepted a rewards program to incentivize customers to use the app.
My Role
Content strategy
Research and discovery
Ideation
UX writing
APP SCREENS
As soon as users login, a dashboard puts them one tap away from ordering and paying for one of their favorites. New users can get a quick tutorial on using the app.
TRANSACTIONAL EMAILS
We treated every transaction as an opportunity to surprise and delight customers and build more love for the brand.
