Lyft driver awards
Lyft has about 1.5 million drivers in the U.S. alone. While there are a lot of great drivers, Lyft wanted to celebrate the best of the best in each city with an award show. That’s a lot of award shows. The rideshare company needed some creative yet customizable digital properties to get the word out for all of them.
The Challenge
The Lyft Driver of the Year Awards celebrates the accomplishments of its drivers, but they needed customizable content and design assets that would bring consistency to markets across North America.
The Approach
Our team created a theme, ideas, and customizable templates that celebrated the drivers’ journey on the path to the nomination — a fun look at recent facts and figures and what it took for them to get there.
My Role
Content strategy
Ideation
UX writing
Console Card
We created console cards that delivered the good news in the Lyft Driver app.
Landing Page
We created a template where the regional markets could customize content, such as activities, location, date, and time.
REGISTRATION FLOW
Once drivers choose to RSVP for the show, they get modals to sign up and and confirm their spot at the party, including the option to add the event to their calendars.
